Managers who are able to combine business expertise with psychology expertise are increasingly challenged and in demand wherever economic goals are linked to human behavior. This part-time master’s program in business psychology deals in particular with management-relevant content and in-depth topics in the field of diversity management, talent management and conducting negotiations, and it builds on you bachelor’s degree in economics. Students are prepared to analyze, understand and control the behavior of people in all roles that influence the company’s success.
Starting in the first semester, your economics know-how is directly linked to comprehensive areas of psychology. Experienced lecturers provide you with analysis and intervention methods for different conversation situations, such as conflict talks, mediation or coaching. In addition, you acquire relevant skills and the necessary methodological knowledge for economic research. This knowledge enables you to design, conduct and evaluate employee or customer surveys. Current trends in applied business psychology and the associated challenges are also part of your curriculum. In order to ensure that you are always provided with up-to-date and practical knowledge, the contents of the program are continually adapted to the dynamic developments in business psychology.
Business psychologists’ work everywhere in companies where economic goals are linked to human behavior. This master’s program thus provides you with a variety of career opportunities in middle and upper management within HR departments, in marketing and product management, in corporate communications, or in organizational development and change management. Business administration knowledge combined with psychology expertise is also in high demand amongst HR service providers and in management consultancies. Of course, the master’s program also opens a further academic career option, a doctoral degree.
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