Global, saturated and competitive markets has led marketing to be a central function of corporate management – and a key success factor. For this reason, marketing in modern companies is often tied directly to management.
Recognizing trends, developing needs-based products, leveraging price, communication and sales tools – marketing measures are intricately interlinked. These measures drive image and brand values, customer loyalty and thus the sustainable success of a company. It is the responsibility of marketing managers to manage these strategically and goal-oriented. In addition to leadership skills, you need in-depth economic expertise and up-to-date marketing knowledge – skills you will acquire during your studies at the EMS.
With the specialization in Marketing Management, the EMS prepares you for management positions in international companies and corporations. The marketing content is embedded in a classical business program, so that you receive a broad business background. You will deal comprehensively with possible marketing strategies and the integrative use of marketing tools. With the help of case studies and best practice you will learn, for example, how to choose suitable sales channels and pricing strategies. Another focus is in the area of design management, which, in saturated markets with exchangeable goods, can provide important buying incentives and preferential advantages. In marketing it is important to be up-to-date to recognize trends early on and to use them profitably. You will learn to critically analyze new developments, and to effectively use contemporary media and measures such as social media, mobile marketing or augmented reality. The contents of the program are constantly updated and adapted to the dynamic developments in marketing both in academia and practice.
With this master’s degree from the EMS, you have specialized and practical knowledge that opens up a variety of career opportunities. You can start your career at international consumer goods manufacturers in product or brand management or in the marketing departments of corporations and SMEs. Also, other agencies are in search of your strategic skills. You can join an advertising, digital or media agency according to your personal interests. If you are looking for an academic career, the master also offers you the opportunity continue on to complete a doctoral degree.
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