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Study Course Plan

Bachelor of Arts in International Business

BUSINESS OPERATIONS
3 ECTS

  • Global Markets
  • Internal Environment
  • Management, Leadership & Motivation
  • Business Function: HR
  • Business Function: Operations
  • Business Function: Marketing
  • Business Function: Finance and Accounting
  • Entrepreneurship
  • Business Ethics and CSR
  • Emerging Business Trends

BUSINESS LAW
3 ECTS

  • Survey on different legal systems and the harmonizing effect of EU Law
  • Concluding a contract
  • Different types of contracts and their typical features
  • Performance and obligations
  • Solving problems
  • Safeguarding creditors’ rights
  • Forms of business organizations

MATHEMATICS
3 ECTS

  • Introduction to functions, graphs and interpretations
  • Understanding Derivatives
  • Applications of Derivatives
  • Understanding Differential Equations
  • Applications of Differential Equations
  • Understanding Logarithms
  • Applications of Logarithms

STATISTICS
3 ECTS

  • Introducing data and statistics
  • Descriptive statistics and exploratory data analysis
  • Introduction to probability theory
  • Discrete and continuous probability distributions
  • Sampling and sampling distributions
  • Hypothesis development and testing
  • Simple linear regressions

FINANCIAL ACCOUNTING
3 ECTS

  • Formal rules and assumptions, national law, IFRS, US-GAAP
  • The system of financial statements and accounts
  • Accounting for services and merchandising
  • Receivables
  • Plant, natural and intangible assets
  • Liabilities
  • Owner’s equity of corporations
  • Value-added tax
  • Basic ratio analysis

APPLIED FINANCIAL ACCOUNTING
3 ECTS

MARKETING
3 ECTS

  • Marketing in Context of Corporate Strategies
  • Internal Analysis and Marketing Environment
  • Marketing Environment
  • Consumer Buying Behaviour
  • Market Segmentation
  • Strategic Brand Management
  • Marketing Instruments
  • Marketing and Sustainability

HUMAN RESOURCE MANAGEMENT
3 ECTS

  • Recruitment and Attraction
  • HR Planning, Controlling & Instruments
  • Training and Employee Development
  • Motivation and Leadership
  • Compensation and Benefits
  • Performance Appraisal and Management
  • Certificate of employment
  • HR Ethics
  • Trends in HRM

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MICROECONOMICS
3 ECTS

  • Introduction into microeconomic models
  • Consumer theory
  • Competitive markets
  • Market failure:
  • Market power and monopoly
  • Oligopoly and monopolistic competition
  • Asymmetric information
  • Introduction to game theory

APPLIED MICROECONOMICS
3 ECTS

SUPPLY MANAGEMENT
3 ECTS

  • Industrial Buying Behaviour
  • New perception of supply management
  • The procurement marketing process
  • Situation Analysis: Defining critical supply problems, potentials, targets and strategies
  • Need Analysis: Defining the demand
  • Evaluating and Selecting Supply Markets
  • Green procurement: Describing a sustainable procurement model
  • Sustainable supplier management: Key theories and practices

STRATEGIC MANAGEMENT
3 ECTS

  • External Analysis: understanding opportunities and threats the environment offers
  • Internal Analysis: uncovering strengths and weaknesses of the organization
  • Diversification strategy
  • Internationalization
  • Mergers and acquisitions
  • Strategic entrepreneurship
  • Strategic leadership
  • Social Responsibility and Ethics of Strategic Management
  • Basics of Corporate Governance

MARKET RESEARCH
3 ECTS

  • Introduction to Market Research
  • Defining the marketing research problem and developing an approach
  • Research design
  • Secondary Data
  • Scaling and sampling
  • Fieldwork and Data preparation
  • Basic data analysis (how to use it)
  • Report preparation and presentation

COST ACCOUNTING
3 ECTS

  • Rationales of cost accounting
  • Simplistic methods of overhead allocation
  • Activity-based costing
  • Overcapacity costing
  • Joint product costing
  • Overhead analysis sheet
  • Concepts of relevant cost and revenue
  • Budgeting

FINANCE
3 ECTS

  • Finance: Goals, Functions and Environment
  • Financial analysis and Financial Forecasting
  • Managing Working Capital
  • Sources of Short-Term Financing
  • Capital Markets and Investment Banking
  • Capital Budgeting: The Time Value of Money
  • Capital structure and the Cost of Capital

APPLIED FINANCE
3 ECTS

BUSINESS ENGLISH
2 ECTS

The aim of this course is to solidify the students’ existing language competencies, as independent users of English, and to enable them to apply this to their studies, focusing on educational and business domains. Since English is the medium of instruction in their respective study programmes, students are expected to reach a proficient user level in English within the first year.

FOREIGN LANGUAGE
2 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

MACROECONOMICS
3 ECTS

  • Indicators: Gross Domestic Product and its major components, Inflation
  • Labour Markets and unemployment
  • The classical AS-AD model
  • Keynes’ IS-LM Model
  • The basic RBC model
  • Monetary Policy
  • Fiscal Policy

APPLIED MACROECONOMICS
3 ECTS

INTERNATIONAL MANAGEMENT
3 ECTS

  • Determinants & dimensions of culture in business
  • Culture & styles of management
  • Culture & corporate structures
  • Culture & corporate strategy
  • Culture and international marketing management
  • Business communication across culture & barriers to intercultural communication
  • Working with international teams
  • Conflicts & cultural differences
  • Developing intercultural communicative competence

DIGITAL MANAGEMENT
3 ECTS

  • Global competition and the transnational corporation in the global economy
  • Institutions governing competition
  • Formal and informal institutions
  • Organizational designs for multinational companies
  • Location-based aspects: Competitive advantages of countries
  • Organization, local adaptation and the need for standardization
  • Managing people in multinational enterprises
  • Managing expatriates
  • Leadership and management behavior in multinational companies

INTEGRATIVE CASE STUDY
3 ECTS

SPECIALISATION
3 ECTS

Students are able to select one of four specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the four specialisation options you can choose from:

  • Financial Management
    • Sustainable and Strategic Finance
    • Capital Markets
    • Sustainable and Strategic Finance
    • Applied Financial Management
  • Human Resource Management & Leadership
    • Acquiring Talents
    • Developing and Rewarding Talents
    • Organisational and Institutional Environment
    • HRM and Leadership in Modern Organizations
  • Marketing Management
    • Market Intelligence and Customer Behaviour
    • Marketing and Relationship Management
    • Digital Marketing
    • Promoting and Selling in Modern Marketing
  • Digital Management
    • Digital Business Models
    • Digital Work Environment and Leadership
    • Digital Supply Chain and Smart Factory
    • Digital Start-up Management

SPECIAL­ISATION
6 ECTS

Students are able to select one of four specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the four specialisation options you can choose from:

  • Financial Management
    • Sustainable and Strategic Finance
    • Capital Markets
    • Sustainable and Strategic Finance
    • Applied Financial Management
  • Human Resource Management & Leadership
    • Acquiring Talents
    • Developing and Rewarding Talents
    • Organisational and Institutional Environment
    • HRM and Leadership in Modern Organizations
  • Marketing Management
    • Market Intelligence and Customer Behaviour
    • Marketing and Relationship Management
    • Digital Marketing
    • Promoting and Selling in Modern Marketing
  • Digital Management
    • Digital Business Models
    • Digital Work Environment and Leadership
    • Digital Supply Chain and Smart Factory
    • Digital Start-up Management

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

CORPORATE TAX
3 ECTS

The overall aim of this module is to introduce students to the basic concepts of corporate taxation, especially the different types of taxes, transparent and intransparent entities and the value added tax.

MANAGEMENT INFORMATION SYSTEMS
3 ECTS

  • IT and MIS as enablers of strategic decision making
  • E-business, networks, and mobile technology
  • Networks and communications
  • Operations management and supply chain management
  • Enterprise resource planning
  • Limitations and risks of IT systems and applications
  • MIS market trends, major providers and IT solutions.
  • The role of social media in business
  • Industry 4.0 and the Internet of Things

BUSINESS ELECTIVE 1
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

BUSINESS ELECTIVE 2
3 ECTS

These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them. Electives allow students to expand their knowledge.

The following are examples of the types of courses on offer:

  • International Marketing
  • International Human Resource Management
  • Organisational Behaviour
  • Global Supply Chain Management
  • Entrepreneurship
  • Diversity in Business
  • Corporate Social Responsibility
  • International Accounting
  • Advanced Statistics
  • Design Thinking
  • Quantitative Social Media Research
  • SAP as Enterprise Resource Planning Software
  • Snack Content
  • Harvesting and analyzing social media data for business purposes
  • Industry 4.0

BUSINESS PROJECT
6 ECTS

The overall objective of this course is to provide students with possibility of applying their business knowledge on concrete business situation, related to the field of their specialization.

By the end of the module students should be able to:

  • Define project goals for the “client”.
  • Work under the set timeframe and agreed project scope.
  • Cooperate in the international project teams.
  • Plan and conduct secondary and primary research to gather necessary information: understand which information is needed and where to look for it.
  • Conduct analysis of the “client business”: be able to understand the researched information in a wider context.
  • Evaluate markets/ industries/ competitive landscapes.
  • Develop possible strategic directions for the “client” business.
  • Formulate recommendations.

SPECIAL­ISATION
6 ECTS

Students are able to select one of four specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the four specialisation options you can choose from:

  • Financial Management
    • Sustainable and Strategic Finance
    • Capital Markets
    • Sustainable and Strategic Finance
    • Applied Financial Management
  • Human Resource Management & Leadership
    • Acquiring Talents
    • Developing and Rewarding Talents
    • Organisational and Institutional Environment
    • HRM and Leadership in Modern Organizations
  • Marketing Management
    • Market Intelligence and Customer Behaviour
    • Marketing and Relationship Management
    • Digital Marketing
    • Promoting and Selling in Modern Marketing
  • Digital Management
    • Digital Business Models
    • Digital Work Environment and Leadership
    • Digital Supply Chain and Smart Factory
    • Digital Start-up Management

FOREIGN LANGUAGE
4 ECTS

The focus of the module is on introducing language for both business and academic study purposes. The aim of the courses are to build competencies in a second foreign language (e.g. Spanish, French, Chinese) either in continuation of their prior knowledge or at a beginners’ level. Next to the second foreign language the moduls 19 and 20 (first and second semester) contain a Business English course.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

SEMESTER ABROAD
25 ECTS

Students spend their fifth semester abroad at one of our many distinguished partner universities. The EMS International Office helps students to find the right university, prepare their application and select suitable courses ahead of time.

BACHELOR THESIS
12 ECTS

During your 6th semester you are working on your Bachelor thesis. You have 12 weeks to complete your thesis and the subject is freely selectible. A supervisor from EMS will support you and you can write the thesis in collaboration with a company as well.

BACHELOR THESIS TUTORIAL
1 ECTS

During the Bachelor Thesis Tutorial you will learn the fundamentals for your Bachelor thesis: Defining the topic as well as structuring the thesis and you will learn the theoretical knowledge for scientific working.

SPECIALISATION
6 ECTS

Students are able to select one of four specialisations. This enables Students to give their studies a personal touch and lay down the tracks for the future career. Below you will find the four specialisation options you can choose from:

  • Financial Management
    • Sustainable and Strategic Finance
    • Capital Markets
    • Sustainable and Strategic Finance
    • Applied Financial Management
  • Human Resource Management & Leadership
    • Acquiring Talents
    • Developing and Rewarding Talents
    • Organisational and Institutional Environment
    • HRM and Leadership in Modern Organizations
  • Marketing Management
    • Market Intelligence and Customer Behaviour
    • Marketing and Relationship Management
    • Digital Marketing
    • Promoting and Selling in Modern Marketing
  • Digital Management
    • Digital Business Models
    • Digital Work Environment and Leadership
    • Digital Supply Chain and Smart Factory
    • Digital Start-up Management

BUSINESS SIMULATION GAME
4 ECTS

In a business simulation game participants have to manage their own virtual company which operates in the same market as other participant-operated competitors. This involves making typical management decisions in realistic environments. Beside the deepening and active examination of subject-specific knowledge the simulation games also include the team environment, where interaction, communication and prioritization are of paramount importance. Participants learn how to manage risk and uncertainty while time is limited and information constrained. Group-reflections help to take over different perspectives and to discuss pros and cons of content- as well as behavior-related actions.

PERSONAL SKILLS
2 ECTS

Soft skills courses help students to develop interpersonal skills. These courses aim to enable the students to develop and/or strengthen relevant skills that are of particular interest to them or that are seen as a prerequisite for employee selection in particular work sectors. Courses are offered in the fields of

  • Scientific Working and Study Skills
  • Rhetoric and Presentation Skills
  • Business and Society

During the semester break between the 4th and 5th semester you will do an internship in Germany or abroad. Our Career Services department will help you find a suitable company.

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