In international competition, companies are increasingly under pressure to maintain and expand their market position. It is fundamental to anticipate current developments and react to them as quickly as possible. Companies that successfully and efficiently implement the trend towards advancing digitalization of operational and economic processes, methods and techniques and integrate them into all areas of the company will continue to exist on the market in the future. This is only possible through the use of experts who can specifically combine business know-how with an understanding of digital technologies and digital transformation processes. Students who decide to specialize in digital management will make a decisive contribution as specialists to sustainably securing the competitiveness of companies.
The transformation of the working environment through digitization has an essential impact on businesses and affects the economy as a whole. Processes in work organization, value creation and company management change, new products and services are created. This also poses new challenges for managers and all employees. Managers must supplement their competence profile with knowledge of how to deal with the requirements and consequences of digitization and integrate this into entrepreneurial decisions and strategy concepts. It is also essential to involve and prepare the workforce.
Students of the program International Business with the focus on “Digital Management” deal with the different aspects of the digital international economy and shed light on them from a technological, theoretical and strategic point of view. They get to know digital business models, are trained in agile project management and deal with topics such as “Digital Work Environment and Leadership”, “Data Science” or “Digital Supply Chain and Smart Factory”. This enables them to assess and manage digital change processes in companies from a business perspective.
Integrated practical elements train competences and supplement the contents of studies by gaining practical experience and dealing with alternative approaches. Business projects and compulsory internships open the doors to corporate reality for students. In the daily business, connections and circumstances become tangible and theories as well as concepts can be evaluated through their application. Particularly in view of the current transformation processes triggered by digitization, description and analysis from a practical point of view are of essential importance.
The combination of international management know-how and relevant knowledge and skills in regard to digitization processes opens up a wide range of career opportunities for graduates of the International Business degree program who specialize in digital management. Companies from all sectors of industry have to assert themselves permanently in international competition and find clear strategic answers to the opportunities and challenges of digitization. Specialists and executives with digital competencies are therefore increasingly in demand in all business management functions.
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