Business psychology is a branch of psychology that deals with the behavior of employees, consumers and customers. In today’s economic development, more and more aspects come up where a psychological question is crucial. People have a significant impact on economic activity. Without understanding their motives and actions, no company can be permanently successful. Business psychologists are therefore employed in a wide variety of corporate areas such as personnel selection and development, marketing, coaching and communication.
The specialization business psychology within the degree program General Management combines business administration and economics with lectures on psychology. Emphasis will be placed on the classic employment divisions of business psychologists. You acquire psychological knowledge and apply it in an economic context to corporate governance. In doing so, you consider both the economic and the personnel aspects of a company. You will learn to understand the perception of processes, products and services from the customer and employee perspectives. These findings are crucial for success in marketing and personnel management as well as in the implementation of new corporate strategies and change processes.
By the way, in the General Management degree program, you choose two specializations. Thus, you can individually sharpen your professional profile as a business psychologist by choosing specific combinations – for example, with the specialization “leadership and personnel management” or “marketing management”. Other options are also available.
The EMS programs are combine practical orientation and theoretical concepts of business administration and business psychology with current questions from corporate practice.
Through case studies and a business simulation game, you will have the opportunity to put acquired knowledge into practice. In addition, the integrated internship provides you with the opportunity to gain initial professional experience in one of your desired fields of work. On the one hand this is an enriching factor for your professional orientation, and on the other hand provides you with a more convincing application for future employers.
After successfully completing your studies, there are many doors open to you. The bachelor’s degree in General Management with a specialization in Business Psychology prepares you systematically for a variety of employment areas. Graduates in the field of Business Psychology are working across industries, and are especially interesting for HR and marketing departments. But also personnel service providers, advertising agencies, management consultancies, market research institutes and media companies have an enormous need for business psychologists. Alternatively, of course, there is also the option to continue your academic career with a master’s degree program at the EMS.
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